Ecommerce SEO that reports revenue — not traffic you can't bank.

Ecommerce SEO is search optimisation for online stores, and it differs from standard SEO in three ways that matter. First, the money is in category and collection pages, not blog posts — those are the pages that rank for high-intent "buy" terms. Second, scale is the whole problem: a store can have thousands of product pages, most with duplicate manufacturer copy, so the work is systematised through templates and schema rather than written page by page. Third, platform-specific technical issues — Shopify's forced URL structure, WooCommerce plugin bloat, Magento's crawl sprawl — cause failures a content-first agency never sees. Get those three right and the store compounds; get them wrong and no amount of content ranks.

Our retainers start at ₹35,000/month and scale with catalogue size and market competitiveness — a small Shopify store is very different work from a multi-thousand-SKU Magento catalogue selling internationally. There's a genuine budget layer in this market too: "affordable ecommerce seo services" is one of the softest terms we track (difficulty 5), so smaller stores can start narrow and expand. Every number is scoped after a free audit, there are no lock-in contracts, and pricing is published rather than quoted on request. See the full range on our pricing page.

Technical and quick wins — fixing indexation, duplicate collections, schema and page speed — typically show inside 30–60 days, and on a store with a real catalogue those alone can recover meaningful lost revenue. Category and product-page rankings usually build from month 2–3, with compounding from month 3 onward as authority accrues. The head terms are slower: "shopify seo company", the biggest term in the ecommerce cluster at 4,400 searches a month, scores difficulty 32 and is a multi-month project. Anyone promising a competitive category page one in 30 days is selling you something else.

Yes — Shopify is more than half the ecommerce SEO demand we see ("shopify seo company" alone is 4,400 searches a month), and it has its own recognisable traps: duplicate product URLs across collections, the forced /collections/ and /products/ structure, limited control over robots and canonicals, and apps that inject slow third-party scripts. We fix Shopify SEO at the theme and structure level, not with a plugin that papers over it. We work with WooCommerce, Magento and custom/headless stores too.

That's the core of the work. Category and collection pages are optimised for the high-intent commercial terms and given unique, useful copy plus clean faceted-navigation rules so filters don't create thousands of duplicate URLs. Product pages are handled at scale through templates — unique title and description patterns, product and review schema for rich results, image optimisation and internal links from the right categories. The two work together: strong categories pass authority to products, and well-structured products feed the categories back.

It matters more, and the format is changing. Eight of the ten scored ecommerce SEO terms in our keyword data already return a Google AI Overview, and shoppers increasingly ask ChatGPT or Perplexity for "the best [product] under ₹X" before visiting a store. That doesn't kill ecommerce SEO — it means the target expands from ten blue links to also being the source those engines cite. We structure specs, reviews and comparison content so AI engines can extract them, which is our AEO and GEO work, built into every ecommerce engagement.

Both, because ranking traffic that doesn't convert is an expensive vanity metric on a store. Once the SEO foundation is producing qualified visits, we optimise the category-to-product-to-cart path: page speed, product-page layout, trust signals, filter UX and checkout friction. On ecommerce the same traffic can produce very different revenue depending on what happens after the click, so we treat CRO as part of the job — see our full conversion rate optimisation service for how that side works.

Yes, and this is one of the highest-stakes moments in ecommerce SEO. Migrations and replatforms are where stores quietly lose half their organic revenue — dropped 301 redirects, changed URL structures, lost schema and internal links. We plan the migration SEO up front, map every old URL to its new home, preserve or rebuild structured data, and QA the launch so you keep the rankings you spent years earning instead of resetting to zero. Bring us in before the launch, not after the traffic drops.