Legal

Terms & Conditions

Last updated: April 2025 · Governing law: India (Mumbai jurisdiction)

1. Services Offered

Sagar Dubey ("Consultant") provides AI SEO consulting services including but not limited to: technical SEO audits, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), programmatic SEO, content strategy, AI visibility audits, and ongoing retainer consulting.

All services are provided on a project or retainer basis as agreed in writing (email or signed proposal) prior to commencement.

2. SEO Audit — ₹5,000

Audit fee: ₹5,000 (non-refundable)

This is a paid, professional audit. There are no free audits offered.

The ₹5,000 SEO audit includes:

  • Full technical SEO review (crawlability, indexation, Core Web Vitals, structured data)
  • AI search visibility check (GEO/AEO — visibility in ChatGPT, Perplexity, Claude, Gemini)
  • On-page and content analysis for top 10 pages
  • Competitor gap analysis (up to 3 competitors)
  • Actionable prioritised recommendations report (PDF)
  • 30-minute walkthrough call to review findings

Delivery timeline: Audit report delivered within 5–7 business days of payment confirmation and receipt of required access credentials.

Required from client: Google Search Console access (view permission), GA4 read access, and website URL(s).

3. Payment Terms

Payment is due before work commences unless otherwise agreed in writing.

  • Accepted methods: UPI (preferred), bank transfer (NEFT/IMPS), Razorpay, PayPal (international clients)
  • Currency: Indian Rupees (INR) for domestic clients; USD/GBP accepted for international clients at prevailing rates
  • Invoices: GST-compliant invoices provided upon request
  • Late payments: Retainer work may be paused if invoices are more than 14 days overdue

4. Refund Policy

The ₹5,000 audit fee is non-refundable once the audit has been initiated. For ongoing retainers, please refer to the cancellation terms below.

Audits: Non-refundable once work has commenced (audit initiation confirmed by email).

Retainers: Either party may terminate with 30 days' written notice. Any work delivered up to termination is billable at the agreed monthly rate pro-rated to days worked.

Project work: Deposits (typically 50%) are non-refundable. Balance is due upon delivery of final deliverables.

5. Intellectual Property

Upon full payment, the client receives full ownership of all deliverables produced specifically for their project (reports, content, strategies).

The Consultant retains the right to reference the engagement in their portfolio and case studies unless the client requests confidentiality in writing.

6. Confidentiality

Both parties agree to keep confidential any proprietary business information shared during the engagement. This includes client data, website analytics, business strategies, and any materials marked as confidential.

7. Results Disclaimer

SEO and AI search visibility involves Google's and AI systems' algorithms, which are not within the Consultant's control. While the Consultant uses best-in-class practices and has a strong track record, no specific ranking or traffic outcomes are guaranteed.

Past results (e.g., ₹2.95M+ revenue, 1.5× traffic growth, 57 keywords Top 5) are real but reflect specific client contexts and timelines. Individual outcomes depend on website authority, budget, competition, and timeline.

8. Limitation of Liability

The Consultant's total liability for any claim arising from the services shall not exceed the total fees paid by the client in the 3 months preceding the claim.

The Consultant is not liable for any indirect, consequential, or incidental damages including lost profits or business interruption.

9. Governing Law & Jurisdiction

These terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra.

10. Contact

For any questions regarding these terms, please contact:

Sagar Dubey
AI SEO Consultant · Mumbai, India
sagar490r@gmail.com